Carrier Billing - Microsoft's standard way to pay worldwide

Carrier billing is coming to all Windows 10 devices including PC’s, tablets and smartphones

• Purchase uplift from carrier billing far exceeds Microsoft’s prediction of 8x
• Mobile operators will effectively become the payment processors for Microsoft’s massive, established software markets
• The opportunity for mobile operators is unprecedented

Reality of adding carrier billing

At the Build 2015 conference in San Francisco last week, Microsoft made a number of game-changing announcements that for many may have gone unnoticed.

First they announced that carrier billing is coming to all Windows 10 devices, in recognition of its unique power to reach millions of people and enable simple payments worldwide. Importantly, this includes all non-mobile connected PC’s and tablets in addition to smartphones, all part of their Universal Windows Platform. Microsoft claim that “carrier billing will result in an 8x increase in purchases”, but just how accurate or realistic is that number and what does this mean for mobile operators?

Also of importance is the introduction of subscription payments, which will build longer term customer engagements and deliver significant ongoing growth in value. Crucially it will also allow the latest subscription products, like Microsoft Office 365, to be sold online with carrier billing.

Microsoft claims a primary focus for carrier billing is to grow purchases in countries where credit cards are not common. We notes that over 90% of app store purchases already come from Direct Carrier Billing in countries like Indonesia. This can result in sales far exceeding Microsoft’s prediction of 8x. we typically sees between a 20x and 200x increase depending on the store and market.

Call  +1-856-514-8666 to know more about carriers billing and Account Microsoft 365 Billing.